Sunlit vineyard rows stretching across gently rolling hills with scattered trees and shaded areas in the background.

Hosting the next chapter

Do wine and spirits producers in your region deserve to have the spotlight shone on them by the entire industry? Then let’s write the next chapter of Vinexpo Explorer!

Vineyard rows with green grapevines on a grassy hillside, surrounded by dense trees and distant blue mountains under a partly cloudy sky.

The choice of host regions

Vinexpo Explorer offers a region or country the chance to boost their wine and/or spirits business. With this pioneering event, Vinexposium aims to showcase a region which has yet to become an international consumer trend, but has the potential to become one.

Vinexpo Explorer selects regions that are true ‘gems’ but still under the radar when it comes to the reputation of their wines and/or spirits.

This is a unique opportunity to create a buzz with two or three energising days full of business meetings, tastings and idea sharing. It is a rare opportunity to secure awareness for your region among key buyers so that it can grow and you can share your story, your heritage and your culture.

CONTACT

Gaining traction internationally

Vinexpo Explorer offers a strong focal point for communications and marketing, with effective levers for putting the region on the global wine and spirits map.

  1. A tailored selection of key buyers
  2. Pre-scheduled business meetings
  3. The opportunity to establish future brand ambassadors
  4. Attendance by VIPs, primarily top sommeliers and influencers
  5. Exclusive exposure, with world-class media coverage
  6. Key opportunities at Vinexpo exhibitions to promote the event
Two men shaking hands across a table with numerous wine bottles displayed, at a wine tasting or event in an indoor venue with brick walls.

Past host countries speak out

Older man with gray hair wearing dark sunglasses, a dark jacket, and a light blue scarf, with a blurred autumn background.

Ken Chase

Chase International (Canada)

"You have to wake up trying to find something new every day, so coming here to Virginia, with a relatively new industry, it's very exciting to see different things - so I'm actually in heaven right now."

Woman with long brown hair wearing a denim jacket, smiling and holding a glass of red wine outdoors in natural light.

Caroline Shaw

Member of the Sonoma County Board, Co-organiser

"These were three exceptional days for our county! There is no doubt that long-term business relations were forged. Our winegrowers were very excited by the new export prospects."

Middle-aged man with short dark hair and glasses, wearing a white shirt and dark blazer, looking directly at the camera with a slight smile on a plain light background.

Willi Klinger

Managing Director of Austrian Wines
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" We welcomed buyers from Asia, the Americas, and Europe. Their enthusiastic comments were highly satisfying and showed that Austrian wines have a place on the finest tables around the world."

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Dominique Piron

Chairman of Inter-Beaujolais

"Many buyers attending were already familiar with Beaujolais wines, but not the wine region and its people. I am convinced that, beyond the business aspect, we now have people who will be Beaujolais ambassadors forever."

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Four people seated at a table, each smelling wine in glasses as part of a wine tasting event, with notebooks and pens in front of them.

Key export buyers

The buyers invited to Vinexpo Explorer are selected by Vinexposium based on marketing criteria that are defined in close collaboration with the host region. Their profile matches the specific development needs of the region they will be discovering.

Strategic buyers from a variety of backgrounds:

  1. Importers
  2. Distributors
  3. Wine merchants
  4. Buying managers for super/hypermarkets
  5. Hospitality industry buyers
  6. E-commerce players
  7. Buyers for duty-free stores
CONTACT

Facts & figures on Vinexpo Explorer

100%

Participating buyers have added new products to their portfolios attendees

98%

Participating buyers have broadened their knowledge of wines and spirits

94%

Participating buyers have improved their perception

100%

Participating buyers stated they were better equipped to sell its products

Specialist journalists & opinion leaders

Through its long-standing experience, Vinexposium has forged close, long-term ties with the wine and spirits industry’s specialist media.

At Vinexpo Explorer, a selection of journalists and specialist writers take part in the masterclasses and opportunities for engagement between producers and buyers.

Immersed in the local lifestyle, in direct contact with its iconic players, they are thus able to relay their discoveries to the entire industry and provide international visibility for the chapter host region. In this respect, Vinexpo Explorer also provides outstanding communication opportunities for the host region.

Man in a suit smelling wine in a glass while holding a notebook and a book, with a woman beside him writing in a notebook and holding a wine glass, both in a setting with blurred green plants in the background.
Portrait of a smiling woman with medium-length brown hair wearing a black blazer against a plain white background.

Contact

Grace GHAZALE

Director of Strategic Coordination, Food & Beverage Department

grace.ghazale@vinexposium.com+33 (0)7 62 13 94 35