Rolling hills with patchwork fields bathed in soft sunlight under a hazy sky.

Beaujolais

France

Chapter III - 2019

A groundbreaking wine experience in Beaujolais

From 29 September to 1 October 2019, Vinexpo Explorer was hosted by a French region for the first time. The land of Gamay, in Beaujolais.

Here, at the far southern tip of Burgundy, 70 key buyers came from 32 countries to get their fingers on the pulse of this dynamic wine region, with its well-judged balance between heritage and contemporary wine culture.

The third Chapter featured visits to vineyards and producers, curated tastings, dinners and business meetings.

Discover the concept

Facts & figures about the edition

61

Producers

70

International buyers

458

Business meetings

Our attendees speak out

Portrait of an older man with gray curly hair and glasses, wearing a white shirt and gray blazer, smiling slightly against a plain light blue background.

Dominique Piron

Chairman of the Inter-Beaujolais trade organisation & co-organiser

A lot of buyers attending were already familiar with Beaujolais wines, but not the wine region and people. I am convinced that, on top of the business aspect, we now have people that will be Beaujolais ambassadors forever.

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Guillaume Goujon

Domaine Dupré Goujon, producer

Buyers were attentive and keen to understand what makes us specific. The format is ideal for us to gain a foothold in international markets.

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Wayne Cho

President of WS Trading (South Korea), Buyer

This immersive experience is obviously an opportunity to do business, but also to get an in-depth understanding of the wine region and its diversity.

Two middle-aged men in suits holding and smelling glasses of red wine at a social event in a rustic indoor setting with stone walls and other attendees mingling in the background.Crowd of people gathered inside an ornate room with a large, brightly lit decorative mechanical orchestra or organ display labeled 'Gaudin & Cie' in the background.
Group of people gathered outdoors in front of a large yellow building with a round tower and tiled roofs during daytime.
Crowd of people socializing and eating under a canopy of large trees with hanging industrial-style lights during an outdoor event.A person pouring red wine into a glass held by another person in a lively wine tasting event with several people conversing in the background inside a rustic cellar.
View the 2019 gallery

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