Chapter VII: Mendoza

Mendoza continues to strengthen its position on the international stage, now expanding its role across both bottled and bulk wine categories.

Discover Chapter VII

The 2026 edition of Vinexpo Explorer in Mendoza highlights bulk wine as a key category within the global wine trade, reflecting its growing role for both producers and buyers. In 2025, the bulk wine market reached 31.7 million hectolitres, representing a total value of €2.5 billion, with an average price of €0.78 per litre. Bulk wine now accounts for 33.7% of global wine trade volumes, but only 7.3% of total value, highlighting its distinct positioning within the industry. In this context, Mendoza offers a unique environment to explore bulk wine at source.

With 70% of Argentina’s vineyard area and a strong export orientation, the region provides: • scale and production capacity • diversity of grape varieties • increasing alignment with international market expectations Vinexpo Explorer creates direct connections between producers and buyers, allowing participants to assess quality, discuss volumes, and explore long-term partnerships on site. Rafael del Rey, Del Rey Analysts of Wine Markets (AWM), March 2026

The Mendoza wine market

600+

wineries

140,000

hectares

595+

USD FOB million on export sales in 2024

25+

varieties produced

3,8

million visits each year

The stakeholders

The organiser: Vinexposium

As the designer and organiser of the event, Vinexposium chose Mendoza as a destination as it is the largest wine-producing region in Argentina, accounting for more than 90% of the country’s wine exports.

The host: Promendoza

ProMendoza Foundation is a public-private organization established to promote the internationalization of the Province of Mendoza.

The co-host: Mendoza province

Mendoza is the fourth-largest province in Argentina, located in the western region of the country.

The buyers

This small (approximately 80 people), highly qualified group represents markets – both large and emergent – and strategic lines of business for the international sales.

Discover the stakeholders

An invaluable in situ introduction to the region

Explore Mendoza like an insider: connect with top producers, discover high-potential markets, and build lasting business ties.
Vinexpo Explorer offers an exclusive experience combining curated meetings, local immersion, and networking opportunities.