Chapter VI: Mendoza

Welcome to Mendoza, land of the sun and good wine

With more than 320 sunny days, blue skies, the highest mountain in the American continent, nature all around, worldwide recognized vineyards and wineries, Mendoza is waiting for you.

Mendoza is the main wine producer and exporter in Argentina. With more than 140 000 hectares of vineyards, and more of 600 wineries, it provides 70% of the country's wine production.

Mendoza’s wine industry generates 50% of the province total exports representing more than 80% of Argentina’s wine exports. Argentina is the largest must exporter in the world and Mendoza contributes with half of it.

Discover Mendoza

Key figures of the last edition in Mendoza

buyers

150+

producers

700+

business meetings

business meetings per buyer on average

The Mendoza wine market

600+

wineries

140,000

hectares

595+

USD FOB million on export sales in 2024

25+

varieties produced

3,8

million visits each year

The stakeholders

The organiser: Vinexposium

As the designer and organiser of the event, Vinexposium chose Mendoza as a destination as it is the largest wine-producing region in Argentina, accounting for more than 90% of the country’s wine exports.

The host: Promendoza

ProMendoza Foundation is a public-private organization established to promote the internationalization of the Province of Mendoza.

The co-host: Mendoza province

Mendoza is the fourth-largest province in Argentina, located in the western region of the country.

The buyers

This small (approximately 80 people), highly qualified group represents markets – both large and emergent – and strategic lines of business for the international sales.

Discover the stakeholders

An invaluable in situ introduction to the region

Explore Mendoza like an insider: connect with top producers, discover high-potential markets, and build lasting business ties.
Vinexpo Explorer offers an exclusive experience combining curated meetings, local immersion, and networking opportunities.