From 29 September to 1 October 2019, Vinexpo Explorer was hosted by a French region for the first time. The land of Gamay, in Beaujolais.
Here, at the far southern tip of Burgundy, 70 key buyers came from 32 countries to get their fingers on the pulse of this dynamic wine region, with its well-judged balance between heritage and contemporary wine culture.
The third Chapter featured visits to vineyards and producers, curated tastings, dinners and business meetings.
FACTS & FIGURES
Chairman of the Inter-Beaujolais trade organisation & co-organiser
“A lot of buyers attending were already familiar with Beaujolais wines, but not the wine region and people. I am convinced that, on top of the business aspect, we now have people that will be Beaujolais ambassadors forever.”
President of WS Trading (South Korea), buyer
“This immersive experience is obviously an opportunity to do business, but also to get an in-depth understanding of the wine region and its diversity.”
Domaine Dupré Goujon, producer
“Buyers were attentive and keen to understand what makes us specific.The format is ideal for us to gain a foothold in international markets.”