From 17 to 20 September 2023, a selection of 35 international buyers from countries such as China, France, Spain and the United States went on an immersive tour of Quebec’s terroir and craft distilleries.
For this first Vinexpo Explorer dedicated to spirits, they discovered an incredible breeding ground for experimentation and creativity, new flavours and novel products, including the new signature symbol that deserves to be shared around the world – Acerum, the maple-based cousin to rum.
FACTS & FIGURES
Board Member - Víssimo Group (Brasil)
"For me the most exciting part was to visit a distillery, expand the network with both producers and international importers and discover various innovative products such as acerum that I believe can become the identitary category from this terroir and have a good potential on export market."
Co-Founder, 99 Bottles Co. Ltd (Taiwan)
“From Quebec state we can find new creative products, especially Canada is known for its pure water and it makes sense for me to look for gins here. If I could use only 3 words to say what I think about Vinexpo Explorer, I would say: Awesome, Awesome, Awesome."
Québec is recognised for the uniqueness of its land. Fertile soils and productive orchards sit alongside vast swathes of boreal forest. Mountains are home to crystal-clear streams. Kilometres of marine coastline provide refuge for a rich variety of animal and plant life. This unrivalled natural setting has provided the birthplace for Québec’s distilleries, its inherent flavours and aromas conducive to crafting distinctive, one-of-a-kind spirits: boreal herbs, maple, grains, seaside plants, fruits and algae are just a few examples of ingredients used to create Québec spirits.
THE ORGANISERS: VINEXPOSIUM
As the event’s designer and organiser, Vinexposium chose the Québec market for its vitality and the uniqueness of its expertise.
THE HOST PARTNER: UQMD
The Québec Microdistilleries Union (UQMD) supports growth of the local industry and promotes it internationally
These truly under-the-radar treasures are the rationale for this chapter. Their products have yet to garner the awareness they deserve.
this highly qualified group has the ability to gauge its potential and support its development.